For humans, cars are more than just a means of transportation. They convey modern luxury intended to make driving an emotional experience. Since you spend most of your time in the car, the focus is on the interior. The automotive design should give the vehicle its own language. A design language that creates automotive living space. This is also about perfection, which should reach down to the smallest detail. So if you view all upcoming cars from online shops, you should have an idea of the design of every car they offer.
Automobile design: A long-term task
Since automotive design is about perfection, it is clear that this is an extensive and tedious task. Automobile designers are characterized not only by great enthusiasm for innovation but also by pronounced attention to detail. So it is not surprising that years sometimes pass between the initial idea and the final model approval. It starts with various designs that initially compete with each other.
However, the design process is an indispensable and integral part of the overall development process. The designers work hand in hand with team members from the areas of research, development, and production. Together, material concepts are developed, manufacturing processes are coordinated and vehicle dimensions are determined. This ensures the producibility of the design ideas. In the end, data control always plays an important role. It is also a task to continue to refine the shape and design. Of course, this also includes technically essential changes.
Create space for passion
The top priority in automotive design is the focused orientation toward the driver. This applies to the practical interior as well as to the design and feel-good character. The driver is always the focus. Above all, the emotional lines in the vehicle promise horizontality. It has been proven that long, horizontal lines promise spaciousness and lightness. Despite the sometimes cramped feeling in the vehicle interior, a certain generosity and agility are symbolized.
In addition, the surfaces should be designed as emotionally as possible, so that they appeal to the subtle perception of the occupants. A sensitive play with light and shadow creates a lively design language, which in turn promises a flowing and lively movement. The clear lines finely separate the areas from each other.
Automotive design is a language of form that aims to create clear shapes and sensual surfaces. The car should not just be a useful object, but an oasis of well-being that promises a “welcome home”. Even if a lot of this involves high-tech, emotions should be aroused in the driver and the vehicle should have its very own character.